Microsoft Cloud Service Provider (CSP) – Welcome to the New Commerce Experience
What is a Microsoft CSP? Microsoft defines its “Microsoft Cloud Solution Provider (CSP) Program” as a true cloud reseller program, with Microsoft partners shifting from principally reselling Microsoft Cloud Products and Services to managing the entire customer relationship.
Cloud computing is changing the dynamics of managed-service providers, system integrators, IT distributors, and VARs globally, by transforming IT spend from capital expenditure to on-demand operating expense. Microsoft believes that the opportunity for its cloud solution provider (CSP) partners and customers is second-to-none. This has prompted Microsoft to formulate a new go-to-market strategy via its CSP program. The Microsoft CSP Program is designed to align the CSP Partner’s core cloud products with the partner business model and their partner’s unique value proposition for customers. This allows Microsoft customers to purchase an overall solution, including Microsoft products, related partner service offerings, and third-party products and services.
As the CSP Partners control the entire cloud-services lifecycle for their customers, the key success parameters are different from those of a traditional license-model sale. Based on our interactions with CSP Partners, Microsoft representatives, and CIOs globally, we have identified the following key requirements for a partner to maximize success in the Microsoft CSP Program:
- Faster go-to-market: Accelerate the cloud marketplace rollout from months to days so you can test the market, assess your GTM strategy, and then proceed with a large-scale rollout.
- Bundle and differentiate: Bundle CSP services with your intellectual property and services, third-party cloud, or IT services to provide customers with a comprehensive solution rather than a licensing model.
- Become a trusted advisor: Deploy the operational framework so that you can be the single point of contact for your solution, including Microsoft CSP services, your intellectual property and services, and third-party services, including industry-specific services.
- Guiding the customer: The first 45-60 days of support is critical in most cases for annuity-related customers, driving greater lifetime customer value.
When you are looking to understand the differentiator that a CSP brings to the customer experience, we are happy to understand if Troy Mobility is the right Microsoft CSP for you. Our customized approach, intimate knowledge of the M365 suite and the importance of OUTSTANDING customer support are our primary differentiators. Let’s see if we are right for your organization. Simply Contact Us and a member of our team will respond to your inquiry promptly.